not sure where to put this so go ahead and move it if you need to.
 
I think an automatic pvp events set would be cool.
You would have to tweak how often they are ran.
I was thinking you could get so many pvp tokens per event based on how many people where there and where you placed in the event.
You could also set it up so people could unsubscribe from getting the message for any or all events depending on what they prefer to do.
For actual events I was thinking a 2v2 and 3v3 and maybe 2 or 3 ffa (minimum amount of people to start event) Maybe one arena ffa and maybe 2 or 3 field style ffa.
For rewards:
maybe a robe that gives some stats.
a special ethie mount not available anywhere else.
wep lvl deeds
maybe even give a reward to top ranked 3 players per season (monthly or biweekly)
If you set it so people get teleported out of event when they hit 1 hp they wont loose insurance or get looted or anything. (kind of no risk pvp learning for some).

I do have a great automated PVP tournament script, it just needs to be rescripted.  Players kept jumping out of the tournament, logging out, casting spells etc and disrupting the automated process.  I need to "player proof" the script and it will be added back in game asap