There has been controversy over whether or not a pvp ranking system should exist. Since the previous one was removed I feel like the PvP has unfortunately died down.
I would push for a Ranking system to come back. With the faction system broken (a form of ranking through punkte/faction kills and competing for the faction orbs) there is nothing that ranks players or guilds based on pvp performance.
One Idea.
To prevent Exploiters:
Automated PvP Tournament daily or weekly. Type [joinpvp to join. Once inside, after a few minutes (to let everyone join) it will pair players and put them in a duel. Once you type [joinpvp and enter the tournament you cannot world tele out until you have left the tournament through the losers gate. (No casting or using world tele or using abilities until entering the duel would prevent exploits/prebuff complaits.) Single elimination - when you die you move to the spectator box (Or losers gate, on the other side of the pvp pit isolated from those still competing.) Winners of each duel and ultimately the tournament receive points based on performance. With points established a bracket could be formed for the next and future daily/weekly automated tournament. For maximum participation put the tourney up at prime time for the server each evening.
*Edit* Could additionally insert a [spectatepvp command for people who just want to sit in the bleachers (losers section) and observe the tournament. An exit gate should be placed in the spectator booth/losers section.