For those of you not familiar with factions, it replaced the previous Chaos and Order system that promoted player vs player conflict. There are now four factions, the two "good" aligned True Britannians and the Council of Mages, as well as two "evil", the followers of Minax and the Shadowlords. Each has a fortress set up as HQ in various Fel locations. The system is set up as 1v1v1v1 -- the two good/evil factions do not work together. It takes place solely in Felucca, so fear not bank sitters and socialites, Trammel BB remains your safe haven. Felucca cities, on the other hand, become contested war zones, but only for those who joined a faction. Unaffiliated persons/guilds are completely uninvolved and can still call guards on aggressors in towns.
What appeals to me is that factions was designed to be broad, inclusive system for meaningful player conflict. There is a short back story to why the opposing factions are warring, which lends to something deeper than "hey! you crossed my path in Felucca, so I kill you." There are actual benefits to killing players in opposing factions and not just a shallow obsession with a pvp board. For each person in an opposing faction you kill, you get an amount of silver, which can be used to buy some interesting faction only items. Additionally, there are "faction monsters" that can be hunted for smaller amounts of silver.
The overall goal is capturing Felucca cities through a process of stealing a town sigil, corrupting it, and placing it back in the town. Once you have captured a city, a number of options open up. Someone in the faction is selected to be sheriff and finance minister. The sheriff can places guards around the town to help defend it and the finance minister can change the tax rate for the town and hire faction vendors. You can place a number of faction specific traps throughout the city in defense as well. A lot of strategy can be utilized and there is encouragement for player types beyond the dexxer.
My hope is to get people talking about this system. It has the potential to add a lot of variation into the game and keep it fresh/interesting. Questions? Thoughts?